Straetegic Advisory was founded by Dr. Arthur Pleijsier, an international tax and transfer pricing advisor with more than forty years of experience in industry, consulting, academia and tax administration.

Arthur began his career with the Dutch Tax Administration before moving into international tax advisory work at Arthur Andersen and EY. He subsequently served as Senior Global Tax Director at Medtronic and as a member of the Executive Committee of Lombard International Assurance in Luxembourg.

Throughout his career, Arthur has combined strategic leadership with hands-on operational experience. He has served as Of Counsel Transfer Pricing Partner at Taxand Netherlands and has acted as interim Tax Director for a number of multinational companies, including Nike, ConvaTec, Affidea and Schoeller Allibert.

Arthur obtained his PhD with a doctoral thesis on the Agency Permanent Establishment concept in international tax law, including an analysis of the tax and legal frameworks of Germany, the United Kingdom, the United States and the Netherlands. This early focus on the interaction between business operations and taxation would later become a recurring theme throughout his career.

For more than twenty years, Arthur has served as course coordinator and lecturer in International Tax Management and Transfer Pricing within the Executive Master of Finance and Control programme at Maastricht Business School. He is the author of Tax Follows the Business and co-founder of GoDocly, an innovative technology platform that combines artificial intelligence with transfer pricing expertise.

His background spans tax administration, the Big Four, industry, technology and academia, providing him with a unique understanding of the practical, operational and strategic challenges faced by multinational organisations. Today, Arthur advises companies on value creation, business transformation, operating models, transfer pricing, tax governance and the alignment of tax structures with commercial reality.

Straetegic was founded on a simple principle: tax follows the business, not the other way around.